Let’s face it. Making movies or films is a business. There are producers who put in the capital for the production of the film and in return, they are expecting to earn from their endeavor. Price discrimination is evident in the film industry as cinemas come up with different promotions to entice people to watch the movies.  Cinemas will earn based on the number of people who will watch the movies that they feature.  When there is a new movie that is expected to be a blockbuster and everyone is interested to watch it, expect the price of movie tickets to be high. There is such a high demand to see the movie that people are not sensitive to the price and will buy the tickets at whatever cost.  On the other hand, when the demand to see the movie has gone down or it does not gather that much interest for moviegoers, ticket prices can be reduced.  When their business statistics show that there are fewer movie goers for this particular time or day, cinemas can reduce the prices of movie tickets to entice more people to watch movies during that time or day.  Film enthusiasts can get rewards for frequently going to the cinemas.  Movie theaters also offer additional features to enhance the viewing experience but those features will cost extra money.  Or they may offer promotions for big groups of moviegoers.  In terms of age group, there may be different ticket prices for senior citizens, adults,and children.  Basically, they are all watching the same movie but prices may change depending on some elements on the side of the consumer or business.  It is a strategy that would allow owners of cinemas to vary their ticket prices to increase and maximize their profits.  This is one way to show the commercialization of the film industry.